03 / BUILD LOCAL INTEREST

Start with an offer.
Earn their attention.

Introduce a relevant service through Facebook and Instagram, then give interested people a clear next step. Plan the message, enquiry path and response together so your team knows what happens after someone raises a hand.

Talk about social advertising

THE STARTING POINT

Attention needs a reason to become an enquiry.

Someone discovering your business may need more context before a sales conversation. Use clear creative and landing-page information to explain fit, answer practical questions and set honest expectations about the next step.

Marketing, response planning and sales handling have different responsibilities. Qualification, follow-up messages, quoting and closing must have an agreed owner. CRM setup, automated sequences and ongoing sales handling are not included by default.

WHAT WE COULD WORK ON

A focused scope.
Not a catch-all package.

These are starting points for a conversation. Exact deliverables, responsibilities and costs are agreed before work begins.

An offer with a clear job

Choose a real service and explain why someone should consider it. Avoid invented urgency or discounts.

Creative with something to say

Plan messages and asset requirements around the customer’s question. Photography and video production are scoped separately.

A suitable enquiry path

Compare a focused landing page with other available contact paths. Platform features and requirements need checking before setup.

Lead quality and follow-up

Agree what a useful enquiry looks like and how someone will respond. Low-cost submissions alone do not establish success.

A CLEARER WAY TO WORK

Know the plan.
Understand the limits.

Channel fit is a hypothesis to test. Platform controls and policies can change, and regulated services may need additional review. No audience, volume or outcome is guaranteed.

Choose a useful goal.Define the service, customer and next step.
Agree the work.Make scope, costs and access clear.
Review real outcomes.Separate activity from suitable enquiries and booked work.

GOOD QUESTIONS

Before we start.

Is paid social right for urgent services?

Sometimes search is a better starting point when someone needs help now. The right mix depends on demand, the offer and how customers choose your service.

Do I need original photography or video?

Useful, rights-cleared assets help explain a real offer. We would establish what you already have and scope any additional production before using it.

Will this connect to my CRM?

Only if an integration is separately agreed and verified. Account access, data handling and follow-up ownership must be clear before activation.

USEFUL BEFORE THE CONVERSATION