HOW WE WORK
A practical path from the first conversation to reviewing what changed. The starting point and depth of each stage depend on the business and the agreed scope.
THE WORKING APPROACH
This describes the intended process. It does not set a price, deadline, reporting cadence or contract term.
Discuss the services you provide, where you work, the customers you want and the main question you need to answer. Consider whether your team can respond to and fulfil additional work.
A clear question and enough context to assess fit.
Look at the existing website, enquiry-to-sale journey and available evidence within an agreed scope. Identify where a suitable prospect needs information, a response or a sales handoff. Separate known observations from assumptions and things that still need checking. A public URL alone cannot reveal private ad-account performance.
A short list of priorities, dependencies and unanswered questions.
Define deliverables, responsibilities, access, approvals and what is excluded. Assign ownership for qualification, response, follow-up and the sales conversation. Make service fees and advertising spend separate. Confirm timing, review points and any ongoing arrangements in the actual agreement.
A shared understanding of the work before it starts.
Prepare the approved pages, assets, account changes or measurement needed for the chosen scope. Use authorized access and real business information. Document the agreed handoff and test the authorized customer journey before treating it as ready.
Working foundations and a record of what was checked.
Decide what counts as an enquiry, a qualified opportunity and booked or completed work. Align reporting periods, remove test records and duplicates, and record gaps instead of presenting every platform conversion as a customer.
A baseline and definitions that make later comparisons useful.
Compare the work completed with the agreed goal and the evidence available. Consider enquiry quality, follow-up, capacity and the time needed for outcomes. Decide whether to keep, revise or investigate a specific part of the approach.
A reasoned next action, with uncertainty made clear.
MAKE THE EXPECTATIONS CLEAR
Real services, coverage, availability and authorized proof. Any relevant industry restrictions need to be understood.
Someone to approve the work, provide agreed access and respond to enquiries. Tools cannot replace that responsibility.
Enough context to interpret the evidence, including cancellations, delays, attribution gaps and changes in capacity.
A BOUNDED START
Not every project needs every channel or ongoing management. A focused page, a clearer measurement process or a defined channel test can be a more useful starting point.
Search rankings, enquiry volumes and revenue depend on factors outside any provider's control. Any recommendation should make its assumptions and limits clear.
Read the channel-choice guideYOUR NEXT MOVE
Use email to start the conversation. Scope and commercial terms are agreed separately.