02 / CAPTURE RELEVANT DEMAND

They’re searching.
Make it relevant.

Connect a relevant search with a focused offer, a useful landing page and a clear response plan. Consider the whole journey from the first click to an enquiry your team can assess and follow up.

Talk about google ads

THE STARTING POINT

More clicks are only useful when the next step makes sense.

An ad click is one stage. The offer, page, response and sales conversation need to fit together. Start with the work you want, the area you serve and the team's capacity to handle suitable enquiries.

Marketing, response planning and sales handling have different responsibilities. Qualification, follow-up messages, quoting and closing must have an agreed owner. CRM setup, automated sequences and ongoing sales handling are not included by default.

WHAT WE COULD WORK ON

A focused scope.
Not a catch-all package.

These are starting points for a conversation. Exact deliverables, responsibilities and costs are agreed before work begins.

A focused starting point

Choose a service, genuine coverage and a clear campaign objective before widening the mix.

Search intent and message

Connect relevant customer needs with clear ad messaging and an offer your business can deliver.

A connected landing page

Give the visitor the information promised in the ad, with a usable route to contact.

Measurement beyond the click

Separate recorded enquiries from qualified opportunities and booked work. Review gaps and duplicate records.

A CLEARER WAY TO WORK

Know the plan.
Understand the limits.

Advertising spend is separate from service fees. Budget, access, deliverables and review points need an agreed scope. No lead-cost benchmark or return is promised.

Choose a useful goal.Define the service, customer and next step.
Agree the work.Make scope, costs and access clear.
Review real outcomes.Separate activity from suitable enquiries and booked work.

GOOD QUESTIONS

Before we start.

How much should I spend?

A useful test depends on your market, service economics, capacity and available evidence. We would agree costs and spending limits before any campaign starts.

Are clicks the same as leads?

No. Clicks show interaction with an ad. An enquiry, a suitable opportunity and a booking are different stages that need clear definitions.

Do I need a new website?

Not necessarily. First assess whether the existing page matches the offer and makes contacting you straightforward. A focused landing page may be enough.

USEFUL BEFORE THE CONVERSATION