INDIVIDUAL SERVICE OPTION
PPC 3 — Pipeline + Sales Nurture
Connect the offer, capture and follow-up.
Connect Google Search to a business-specific resource, capture pages, a lead pipeline and a five-email delivery-and-nurture sequence. Defined system care supports the configured path.
Who it’s for: For a business that needs organized capture and automated nurture, with a team responsible for personal replies and closing.
INITIAL ASSETS + ONGOING MANAGEMENT
What is included
One offer and audience; one business-specific PDF guide, checklist or worksheet of up to eight pages, with original copy and branded layout; one capture page and one thank-you page; one pipeline with up to five stages, five emails total (one delivery plus four nurture), one schedule and primary path, and one internal task/routing rule in one supported existing platform. Supported consent, unsubscribe and suppression preparation; test contacts before activation approval; two consolidated revision rounds across the full system; a handoff session of up to 60 minutes and a short operating guide. Defined monthly system care is already included.
Every PPC option includes agreed conversion tracking, ongoing Google Ads management and performance reporting. Up to three Google Search campaigns, one agreed service area, and management of monthly ad spend up to CAD $5,000.
The CAD $5,000 management band is not included ad credit or a required monthly budget; ad spend is separate and paid directly to Google. Higher-tier capture pages replace the basic campaign page.
BOUNDARIES & EXCLUSIONS
What is not included
Your team handles personal replies, calls, quotes, appointment-setting and closing. No human sales representative or unlimited new content is included.
Platform fit and access are checked first. Additional channels, service areas, higher ad-spend bands, custom integrations, migrations and bulk imports are outside this scope. Software, hosting, sending and third-party call-tracking charges are separate.
Your team handles personal replies, calls, quotes, appointment-setting and closing. No outcome is guaranteed. These standalone Google Search packages do not include SEO or retargeting.
YOUR PACKAGE PROCESS
From the offer to a tested path.
- 01
Confirm the connected path
Agree the offer, audience, platform fit, service area, separate advertising budget and personal follow-up owner.
- 02
Build the resource and system
Prepare the PDF and pages, pipeline, five-email sequence and internal routing rule around approved business information.
- 03
Test, approve and hand over
Complete the two consolidated revision rounds, test with test contacts and provide the handoff session and short operating guide before activation approval.
- 04
Manage campaigns and defined care
Manage Search campaigns alongside the included monthly test-contact check, summary and up to two minor existing-system updates.
WORKING TOGETHER
What we need from you
- Accurate offer, service and service-area information, approved assets and timely feedback.
- Suitable account and website access, required subscriptions and an agreed advertising budget.
- A working contact destination and a person responsible for responding to and qualifying enquiries.
USEFUL EVIDENCE
How we judge progress
Review available campaign results, tracked enquiries and your feedback on their quality. Clicks, recorded enquiries and booked work are different stages.
The aim is relevant enquiries and a clearer path to booked work, not simply more clicks. We agree what a useful enquiry looks like for your business and review the information available. Your offer, market, budget, website and response to enquiries all affect results. No package guarantees rankings, lead volume, sales, return on investment or results by a fixed date.
INCLUDED SYSTEM CARE
Defined checks. Limited updates.
One monthly test-contact check of the capture-to-pipeline-to-email path, one short activity/issue summary using available platform data, and up to two minor updates to existing emails or settings each month.
One update means revising one existing email, changing one timing/field/tag setting, or adjusting the existing task-routing rule. New offers, sequence branches, integrations and major technical fixes are separate work. This is monthly care—not continuous monitoring, inbox management, sales calls or unlimited support.
The $1,995 monthly fee already includes $500 of care. Do not add it again. The configured sequence can operate between reviews within approved platform settings.
COST & SEPARATE CHARGES
Know the full cost.
CAD
$1,995/month
+ $4,995 one-time setup
The displayed monthly fee is for service, not advertising spend. The setup figure is the total for this option, not an amount added to lower-tier setup fees.
Advertising spend, software, hosting, sending and third-party costs are separate unless expressly included. Confirm billing dates and agreed terms before purchase.
Selected setup fees are totals, not cumulative tier charges. Timing is agreed after access, readiness checks and approvals; no fixed results date is promised.
YOUR NEXT STEP / PPC 3 — Pipeline + Sales Nurture
Is this the right service for you?
Ask us to confirm the scope, full cost and purchase arrangements for this service.
This is an enquiry, not a checkout or purchase confirmation.