INDIVIDUAL SERVICE OPTION
PPC 2 — Lead Magnet + Pages
Give interested customers a useful reason to connect.
Give potential customers a resource built for your business, with capture pages that route signup to your agreed existing destination. Google Search management supports the offer; your existing process handles further follow-up.
Who it’s for: For a business whose prospects need useful information before deciding, and whose team can follow up through its existing process.
INITIAL ASSETS + ONGOING MANAGEMENT
What is included
One offer and audience; one business-specific PDF guide, checklist or worksheet of up to eight pages; original copy and branded layout; one capture page and one thank-you page. Signup goes to the agreed existing destination, with signup/privacy/consent preparation and capture-path tests. Two consolidated revision rounds.
Every PPC option includes agreed conversion tracking, ongoing Google Ads management and performance reporting. Up to three Google Search campaigns, one agreed service area, and management of monthly ad spend up to CAD $5,000.
The CAD $5,000 management band is not included ad credit or a required monthly budget; ad spend is separate and paid directly to Google. Higher-tier capture pages replace the basic campaign page.
BOUNDARIES & EXCLUSIONS
What is not included
No new pipeline, nurture emails or ongoing resource rewrites.
Platform fit and access are checked first. Additional channels, service areas, higher ad-spend bands, custom integrations, migrations and bulk imports are outside this scope. Software, hosting, sending and third-party call-tracking charges are separate.
Your team handles personal replies, calls, quotes, appointment-setting and closing. No outcome is guaranteed. These standalone Google Search packages do not include SEO or retargeting.
YOUR PACKAGE PROCESS
From the offer to a tested path.
- 01
Choose the resource and audience
Agree one offer, one audience and a business-specific resource that answers a useful customer question.
- 02
Develop the capture path
Prepare the PDF, original copy, branded layout, capture page and thank-you page around approved business facts.
- 03
Review and test signup
Work through two consolidated revision rounds and test signup, resource access, mobile layout and agreed tracking before activation approval.
- 04
Manage Search and review enquiries
Run the defined ongoing Google Ads scope. Your existing process handles further personal follow-up.
WORKING TOGETHER
What we need from you
- Accurate offer, service and service-area information, approved assets and timely feedback.
- Suitable account and website access, required subscriptions and an agreed advertising budget.
- A working contact destination and a person responsible for responding to and qualifying enquiries.
USEFUL EVIDENCE
How we judge progress
Review available campaign results, tracked enquiries and your feedback on their quality. Clicks, recorded enquiries and booked work are different stages.
The aim is relevant enquiries and a clearer path to booked work, not simply more clicks. We agree what a useful enquiry looks like for your business and review the information available. Your offer, market, budget, website and response to enquiries all affect results. No package guarantees rankings, lead volume, sales, return on investment or results by a fixed date.
COST & SEPARATE CHARGES
Know the full cost.
CAD
$1,495/month
+ $3,495 one-time setup
The displayed monthly fee is for service, not advertising spend. The setup figure is the total for this option, not an amount added to lower-tier setup fees.
Advertising spend, software, hosting, sending and third-party costs are separate unless expressly included. Confirm billing dates and agreed terms before purchase.
Selected setup fees are totals, not cumulative tier charges. Timing is agreed after access, readiness checks and approvals; no fixed results date is promised.
YOUR NEXT STEP / PPC 2 — Lead Magnet + Pages
Is this the right service for you?
Ask us to confirm the scope, full cost and purchase arrangements for this service.
This is an enquiry, not a checkout or purchase confirmation.